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    Vanaf 1 januari 2010 heten wij Ketchum Pleon.
    Wij krijgen er wereldwijd 2000 collega’s en vrienden bij.
    Van Chicago tot Parijs. Van ­Kopenhagen tot Bangkok.

    We wish you a lot of friends!




    Wall Street Journal Selects Ketchum Pleon as Agency Partner for Its Future of Finance Initiative

    Right Honourable David Cameron, Right Honourable Alistair Darling and George Soros Among Experts to Take Part in Journal’s International Summit on Economic Recovery

    Contacts:
    Emily Edmonds
    Dow Jones & Company
    +1-212-416-2635
    emily.edmonds@dowjones.com

    Robyn Massey
    Ketchum Pleon
    +44-(0)20-7611-3658
    robyn.massey@ketchum.com

    London, Nov. 5, 2009 – The Wall Street Journal has selected Ketchum Pleon as its agency partner to develop communications strategy and media relations for the Journal’s Future of Finance Initiative, a unique international conference that addresses the most urgent priorities for global economic recovery.

    The second Wall Street Journal Future of Finance Initiative will convene more than 100 leading CEOs, financial executives, top fund managers, officials from G-20 nations and prize-winning economists to debate and ultimately agree on the priorities for international financial regulation and coordination. The conference will be held 7-8 Dec., just outside London, in West Sussex, United Kingdom.

    “Ketchum Pleon was tapped for this prestigious assignment because of its extensive knowledge of the European media market and its growing strength in financial communications,” said Robert H. Christie, vice president of communications, Consumer Media Group, Dow Jones & Company. “Ketchum’s expertise will aid our growth in a critically important business within Dow Jones.”

    Ketchum Pleon is one of the largest, most geographically diverse communications consultancies in the world and the established European market leader. Ketchum has more than 2,000 employees in owned operations and operates in 66 countries with 103 owned and affiliated offices worldwide.

    The Journal’s Future of Finance Initiative will bring together leading international financial experts and policy makers in the United Kingdom to ensure that many expert voices are heard at a time when governments around the world are making decisions that will redefine the global financial system.

    “Ketchum Pleon is proud to partner with The Wall Street Journal on this groundbreaking initiative,” said Avril Lee, partner and deputy chief executive officer of Ketchum Pleon London. “We look forward to putting our corporate and financial capabilities to work as we help communicate the outcomes of this important meeting to international audiences.”

    Selected participants in the Journal’s upcoming Future of Finance Initiative in the United Kingdom include:

    • Damon Buffini, chairman, Permira
    • Rt Hon David Cameron, MP, leader of the Conservative Party
    • Rt Hon Alistair Darling, MP, chancellor of the Exchequer
    • Sir Howard Davies, director, London School of Economics and Political Science
    • Robert Diamond Jr., president, Barclays PLC & chief executive officer, Investment Banking & Investment Management
    • Richard Gnodde, co-chief executive officer, Goldman Sachs International
    • Anshu Jain, head of global markets and member of the Management Board, Deutsche Bank
    • Alessandro Profumo, chief executive officer, UniCredit Group
    • Emmanuel Roman, co-chief executive officer, GLG Partners
    • Peter Sands, group chief executive, Standard Chartered Bank
    • Myron Scholes, chairman, Platinum Grove Asset Management; Nobel Laureate in Economics; Professor of Finance Emeritus, Stanford University
    • Eraj Shirvani, managing director, Credit Suisse and chairman of the International Swaps and Derivatives Association
    • George Soros, chairman, Soros Fund Management, LLC
    • Michael Spencer, chief executive officer, ICAP plc
    • Roustam Tariko, chairman, Russian Standard
    • Paul Volcker, chairman, President’s Economic Recovery Advisory Board Former Chairman, U.S. Federal Reserve

    The participants will work both as a group and within four concurrent task force sessions, each facilitated by a top Wall Street Journal editor, to address key financial issues in depth. International Journal editors moderating discussions include: Gerard Baker, deputy editor-in-chief; Thorold Barker, editor, Heard on the Street column; Nikhil Deogun, deputy managing editor; Stephen Fidler, Brussels editor; Alan Murray, deputy managing editor and executive editor, online; Robert Thomson, managing editor and editor-in-chief, Dow Jones & Company; David Wessel, economics editor; and Patience Wheatcroft, editor-in-chief, Europe.

    The results of the second Wall Street Journal Future of Finance Initiative will be published in a Journal Report on 14 Dec. For more information and an expanded list of participants, please go to https://futurefinance.wsj.com.



    Power to the People

    Social media urge to be open, flexible and fast. Both science and commerce say so.

    KitchenGarden went to the round up of science and commerce at the #SWOCC_nl conference on Social Media, People and Brands. Science men Daan Muntinga and Fred Bronner reseached COBRA’s (Consumers’Online Brand Related Activities) and the effect of Posters and Lurkers on eWOM. Still with me?

    Scientist make you think in models. That comes in handy when you have to explain the behavior of people on the web. Like as postings about qualities and specs are specific for people searching something. And postings on service and experiences are specific for people that want to share their experience on a holyday, a camera, a concert or whatever what. Sort of obvious you might say but it helps to put the world in a model.

    Read more at Kitchengarden




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